Account-Based Advertising Software Market – Major Technology Giants in Buzz Again | Terminus software, Metadata.io, 6sense
The Global Account-Based Adware Market study describes how the technology industry is changing and how major and emerging players in the industry respond to the long-term opportunities and short-term challenges they face. are facing. One of the main attractions of the account-based adware industry is its growth rate. Many big tech companies – including Terminus Software (US), Metadata.io (US), 6sense (US), Madison Logic Platform (US), Integrate Demand Cloud (US), Demandbase (US), RollWorks (US), Triblio (US), ListenLoop (US), Jabmo (France) looked at account-based adware as a way to increase market share and reach consumers.
Definition:
Account-based advertising uses digital ad campaigns that target highly relevant accounts with the highest earning potential. Compared to demand generation, account-based marketing reverses the standard demand generation planning process and targets the account level rather than individual leads. Additionally, account-based advertising begins by identifying a specific audience at the account level. Once the target accounts are identified, the best content for that audience is determined, along with the methods and channels that will best connect those accounts.
Market trend:
The evolution of social media and advertising
Market factors:
The growing need to identify the right audience
Increase customer lifetime value Drive market growth
Market opportunity:
Adoption of cloud-based solutions Impact of AI and Big Data Analytics on account-based advertising market leaders and several evolving strategies:
On April 11, 2018, 6 sense acquired ZenIQ, the highest-rated account-based marketing and sales coordination solution on the market. Adware market segmentation based on global account and market data analysis is illustrated below: by Organization Size (SME, Large Enterprise), Vertical (Media, Telecommunication & IT, BFSI, Retail & E-Commerce, Healthcare & Life Sciences, Automotive & Manufacturing, Government & Public Sector, Other), implementation (on-premises, cloud), methodology (IP address targeting, offline database integration, social profile targeting)
The Global Account-Based Adware Market Report highlights current and future industry trends, growth patterns, and business strategies to help stakeholders make informed decisions. The right decisions can help secure the earnings trajectory over the forecast years.
