How Do We Define Account-Based Marketing?
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
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What it Really Means to be Data-Driven as B2B Social Media Manager
The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,
Breaking Silos and Unlocking the Potential of Social for Business Growth
How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t
Why ABM is a Must During a Down Economy?
In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of
Why is ABM so integral to a B2B company’s success?
Jon Russo, Founder & CMO of B2B Fusion, shares his expertise and thoughts on all things ABM/ABX.
What is Account-Based Advertising?
If you’re wondering what account-based advertising is and why it matters, Gareth Noonan, Demandbase general manager of Advertising Cloud, Demandbase’s
