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Latest:
  • Designing Seamless Cross-Channel ABM Campaigns That Win High-Value Accounts
  • Five Years Ahead: How ABM Will Rewrite the Rules of Engagement
  • Orchestrating Success: How Cross-Functional Teams Create Seamless ABM Journeys
  • ABM for Startups: Turning Limited Resources into Targeted Growth
  • Smarter ABM: How Machine Learning is Redefining Account Targeting
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Articles 

What is Account Based Marketing and How to Create an ABM Strategy for your Business

January 5, 2020August 25, 2022 Admin Account based marketing, Target marketing, theabm
Account based marketing, also known as ABM, is a strategic approach to business marketing in which an organization focuses its marketing and advertising efforts on targeted opportunities and the individuals within an organization that will most likely participate in the decision-making process. Rather than treating marketing, advertising and sales as a numbers game and casting a wide net, an account based marketing strategy focuses on a small handful of prospects and marketing assets are tailored to the individual. Read More

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Designing Seamless Cross-Channel ABM Campaigns That Win High-Value Accounts

October 3, 2025 Admin

Account-Based Marketing (ABM) has become an essential strategy for organizations looking to align sales and marketing efforts toward engaging and

Orchestrating Success: How Cross-Functional Teams Create Seamless ABM Journeys

September 30, 2025September 30, 2025 Admin

Account-Based Marketing (ABM) thrives not just on the strength of technology or data but on the seamless orchestration of cross-functional

ABM for Startups: Turning Limited Resources into Targeted Growth

September 29, 2025 Admin

Account-Based Marketing (ABM) is often seen as a strategy best suited for large enterprises with significant budgets and resources, but

Smarter ABM: How Machine Learning is Redefining Account Targeting

September 26, 2025September 26, 2025 Admin

Artificial intelligence is transforming the way businesses approach account-based marketing (ABM), with machine learning at the forefront of this evolution.

How Account-Based Marketing Can Drive Success in New Geographies

September 25, 2025 Admin

Account-Based Marketing (ABM) has rapidly gained recognition as one of the most effective strategies for driving growth, particularly in highly

How Repurposed Content Fuels Account-Based Marketing Success

September 24, 2025 Admin

Repurposing existing assets for account-based marketing (ABM) campaigns is one of the most effective ways to maximize the value of

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ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

September 8, 2025September 8, 2025 Admin

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

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  • Reclaiming Channel Partners’ Rightful Spot in ABM →

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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Fundamentals of ABM: An ITSMA

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B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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