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  • Five Years Ahead: How ABM Will Rewrite the Rules of Engagement
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Featured News 

New RollWorks Survey Validates Marketer Burn Out and Reveals Confusion about ABM May Hinder Adoption

November 12, 2020December 6, 2021 Admin Abm, Account based marketing, theabm

RollWorks, a division of NextRoll, today announced the results of a brand new survey on topics including COVID-19’s lingering effects on B2B marketers and sales professionals, as well as the state of Account-Based Marketing (ABM). The survey reveals that half of respondents have experienced pandemic-driven burnout and are feeling challenged to generate captivating campaigns. Meanwhile, B2B marketers are increasingly looking to ABM to drive efficiencies in generating pipeline. And yet, more than 60% of those polled said that extreme inconsistency in an industry-wide definition of ABM has either slowed the procurement of their ABM solution, prevented them from adopting an ABM solution, or stopped them from considering ABM altogether.

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Five Years Ahead: How ABM Will Rewrite the Rules of Engagement

October 1, 2025 Admin

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of modern B2B strategy, enabling organizations to zero in on

Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

August 8, 2025 Admin

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

theabm.info

Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

theabm.info

IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

  • ← Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform
  • Measuring Account-Based Advertising Results →

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Missouri Startup LeadPost Launches New B2B Lead Generation Tool

September 20, 2022September 26, 2022 hitesh nikam
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Sitel Group Announces New Podcast Series EmpowerCX NOW

January 21, 2020August 26, 2022 Admin
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Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

March 11, 2020August 25, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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