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Featured News 

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

February 25, 2020August 26, 2022 Admin Abm, Account based marketing, B2B, B2B Marketing, Dun & Bradstreet, theabm
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced today the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. Read More

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

theabm.info

RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

June 16, 2023 hitesh nikam

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

See New Blogs

Boosting ABM ROI: The Strategic Advantage of Video Engagement

August 1, 2025 Admin

In the evolving landscape of Account-Based Marketing (ABM), video marketing has emerged as an essential tool for enhancing target account

Maximizing ABM Impact Through Multi-Channel Strategies

July 30, 2025 Admin

In today’s competitive B2B landscape, Account-Based Marketing (ABM) has evolved beyond single-channel outreach to embrace a more holistic, multi-channel engagement

  • ← 6sense Launches Next Best Actions to Help Prospecting Teams Better Engage Target Accounts
  • AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference →

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theabm

AdDaptive Named a Contender among the top B2B Advertising Solutions

August 4, 2022August 25, 2022 hitesh nikam
theabm

Aurora Mobile’s Subsidiary SendCloud Partners with Moka to Help HR SaaAurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Moka, a leading HR SaaS provider in China. Leveraging its cutting-edge email technology, SendCloud will provide Moka with high-efficiency email services, helping it optimize customer reach. This partnership is another validation of the industry-wide acclaim and trust that SendCloud commands for the high-quality services it offers to SaaS companies. Since its establishment in 2015, Moka has been growing very fast and is committed to empowering enterprises with data-driven intelligent HR SaaS solutions leveraging its strong technology and services. Moka has received investments from a number of renowned institutional investors such as GGV Capital, Jinsha River Venture, Hillhouse Capital, Xianghe Capital, Blue Lake Capital, and Tiger Global Fund. In November 2021, Moka raised US$100 million in Series C financing. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.S Provider Optimize Customer Reach

August 26, 2022September 14, 2022 hitesh nikam
theabm

Madison Logic 2022 Future of Work Buyer Report Breaks Down Evolving Post-Pandemic B2B Buyer Behavior

August 9, 2022August 25, 2022 hitesh nikam

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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