Benefits and Examples of Account-Based Marketing

February 21, 2022August 23, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm

When you are operating your business on a B2B model, the consumer journey and how you target your prospects are quite different from a B2C model. However, the traditional lead generation model you might be using for your B2B platform may not be giving you deeper insights into your customer’s journey. Moreover, to generate leads, an organization often tends to waste its resources attracting a broader audience rather than attracting niche leads that have a better chance of converting. Read More

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