How to Build B2B Target Audiences for a Marketing Campaign
In some situations, it’s a hyper-specific “list load” from a webinar. In others, an audience refers to your total addressable market (TAM), ideal customer profile (ICP), or target account list (TAL).
But despite being a catchall term, treating your audience with a one-size-fits-all approach can doom your campaigns before they launch. read more…..SEE MORE ARTICLES
5 steps to building a recession-proof ABM program
Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine
4 ways to improve your cross-channel marketing
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How to Assess Content Gaps in B2B Marketing?
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Integrate and 6Sense announce ABM partnership
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
5 strategies B2B marketing and sales teams can bank on as markets tighten
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes
Common B2B Whitepaper Mistakes Made by Content Marketers
B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
