3 Ways to Build a Successful ABM Content Strategy

For a B2B, developing successful marketing can be quite challenging. Marketing in B2B differs from a ‘traditional’, more common to the wide audiences B2C approach in quite a few ways: Focusing on creating personalized connections. Marketing starts with establishing a relationship with the target audience, and both B2B and B2C businesses do it differently. While B2C marketing mostly focuses on establishing transactional relationships, for B2B, it is important to make this connection more personalized. Making personalization the main goal in branding. B2C marketing considers delivering a precise and convincing message a primary goal in branding. Meanwhile, for B2B business it is important that they market their brand to the clients, with whom they establish a close relationship prior to selling the product. read more…..

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Are Your Marketing and PR Strategies Hurting Your Brand, B2B Tech Companies?

Getting noticed as a B2B firm in today’s oversaturated content market is challenging, particularly if you’re a technology company looking

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5 Ideas to Advance a Stalled Account-Based Initiative

Is your account-based strategy suffering? Might be time for a thorough inspection. With all eyes on performance right now, what

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Why B2B Companies Can’t Ignore the 5th P of Marketing – Payments

The four Ps – price, product, promotion, and place – have been cornerstones of strategic planning for marketers for decades.

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4 Overlooked B2B SaaS Lead Generation Strategies to Help Scale Your Startup

So, you’ve tried it all, from pay-per-click advertising to inbound marketing and everything in between. You get some leads here

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How to do account-based marketing with HubSpot

Unqualified leads. One of the banes of the digital marketing world – an individual who hasn’t been nurtured through your

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How to Measure ABM Success – 5 Essential KPIs

Success, much like beauty, is in the eye of the beholder. And in the world of B2B, that means success

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs