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Wednesday, August 13, 2025
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  • ABM and Customer Retention: Creating Sustainable Growth in B2B
  • Turning Prospects into Participants: Interactive Content in ABM
  • How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates
  • Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns
  • Top Martech Tools Every ABM-Focused Enterprise Should Use in 2025
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Featured News 

True Influence Wins Second Consecutive MarTech Breakthrough Award for Best Influencer Marketing Management Platform

September 23, 2020August 25, 2022 Admin Abm, Account based marketing, Marketing, theabm
True Influence, the technology leader of intent-based sales and marketing solutions, today announced that the company has been named the winner of the “Best Influencer Marketing Management Platform” award for the second straight year by the 2020 MarTech Breakthrough Awards Program. This year the True Influence Marketing Cloud  was selected for the award with the company’s InsightBase  solution being the award recipient in 2019. Read More

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Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

August 8, 2025 Admin

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

theabm.info

Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

See New Blogs

How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates

August 11, 2025 Admin

Account-Based Marketing (ABM) has evolved into a precision-focused approach where every interaction with a target account matters. In this highly

  • ← Account-Based Marketing Handbook
  • MRP Prelytix Named “Best Overall Account-Based Marketing Solution” For Second Consecutive Year →

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Nexa Digital Marketing Agency Joins DXG To Form Leading Global HubSpot Solutions Group

March 15, 2021August 25, 2022 Admin
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Engagio’s Growth Continues; Lands Number 27 on Inc. 5000 List of Fastest-Growing Private Companies in California

February 21, 2020August 26, 2022 Admin
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Account Based Marketing (ABM) Software Market Is Booming Worldwide | Marketo, Outreach, Terminus, Triblio, Adobe Campaign and more

June 23, 2022August 25, 2022 hitesh nikam

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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