The Future Of ABM Is RBM

February 11, 2020September 13, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm

As marketers are well aware, artificial intelligence emerged as a prime buzzword of 2019. While some marketing automation companies may be leveraging advanced data analytics capabilities and taking license to call it artificial intelligence, the future optics look much more exciting than the present pretend. In 2020, account-based marketing as we know it will undergo a massive disruption as marketers increase focus on personalization to prioritize sales and usher in a new wave of “revenue-based marketing” (RBM). Read More

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