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Oktopost Integrates with TikTok to Scale B2B Social Media Management

Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported

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Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

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AppDirect and TBI Unite

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

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Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

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How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,