Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement
Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience
Read more
B2B Marketing
Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage
Read more
Data Analytics Leader Versium Recognized in New Tech: Account-Based Marketing Solutions, Q1 2020 Report by Independent Research Firm
Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing
Read more
What is Technographic Data & How to Use it?
Wouldn’t it be interesting if you could know which technologies are being used by which companies across the world, what
Read more
Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm
Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a
Read more
AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference
AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media
Read more
Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced today the availability of D&B Buyer
Read more