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Tuesday, May 13, 2025
Latest:
  • Tofu raises $5M seed round to put B2B Marketing on Autopilot
  • Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
  • Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
  • IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
  • 5 steps to building a recession-proof ABM program  
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A Journey Through Japan's Cultural Heart 2024
Trending News 

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

August 9, 2023August 9, 2023 hitesh nikam
theabm.info
Trending News 

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

July 4, 2023 hitesh nikam
theabm.info
Trending News 

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

June 30, 2023 hitesh nikam
A Journey Through Japan's Cultural Heart 2024
Trending News 

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

August 9, 2023August 9, 2023 hitesh nikam
theabm.info
Trending News 

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

July 4, 2023 hitesh nikam
theabm.info
Trending News 

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

June 30, 2023 hitesh nikam
theabm.info
Trending News 

Basis Technologies Automates TikTok Ads Performance Reporting

June 28, 2023 hitesh nikam

NEWS

theabm.info
Featured News 

Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info
Featured News 

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam
theabm.info
Featured News 

IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam
theabm.info
Featured News 

Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam
theabm.info
Featured News 

RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

June 16, 2023 hitesh nikam

RESOURCES

theabm.info
Articles 

5 steps to building a recession-proof ABM program  

July 17, 2023 hitesh nikam

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

theabm.info
Articles 

4 ways to improve your cross-channel marketing 

February 20, 2023 hitesh nikam
theabm.info
Articles 

How to Assess Content Gaps in B2B Marketing?

January 30, 2023 hitesh nikam
theabm.info
Articles 

Integrate and 6Sense announce ABM partnership

January 18, 2023January 18, 2023 hitesh nikam
theabm.info
Articles 

5 strategies B2B marketing and sales teams can bank on as markets tighten

January 16, 2023 hitesh nikam

WHITEPAPER

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Whitepapers 

Why Account Insights Are The Missing Link In ABM Success

February 16, 2022August 25, 2022 hitesh nikam

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one.

theabm
Whitepapers 

The Next Generation Of Intent: From Data To Actionable Insights

February 16, 2022August 25, 2022 hitesh nikam
theabm
Whitepapers 

ABM Strategy: A Guide to Effective Account-Based Marketing

February 16, 2022August 25, 2022 hitesh nikam

INFOGHRAPHICS

theabm
Infographics 

Learning about the ‘A’ in ABM

February 16, 2022August 23, 2022 hitesh nikam

Understanding your target ABM Accounts is of paramount importance for any Account Based Marketing initiative. Read More See More Learning

theabm
Infographics 

Infographic On Account-Based Marketing [ABM]

February 16, 2022August 23, 2022 hitesh nikam
theabm
Infographics 

Infographic On Account-Based Marketing

July 14, 2020August 23, 2022 Admin

Live Webinars

HR Strategy 101 Webinar: How to identify, create and deliver the building blocks for success
Live Webinars 

HR Strategy 101 Webinar: How to identify, create and deliver the building blocks for success

hitesh nikam

When we think of building an HR Strategy what normally springs to mind is a large document which sits in

Navigating Cross-border Challenges Relating to HR Data Protection
Live Webinars 

Navigating Cross-border Challenges Relating to HR Data Protection

hitesh nikam
theabm
Live Webinars 

Joining Forces to Challenge Today’s Talent Experience

hitesh nikam
theabm
Live Webinars 

Hiring for Potential: Rethinking what Qualified Candidates Look Like

hitesh nikam
theabm
Live Webinars 

The State of Of ABM 2022: Are You Leading Edge Or Getting Left Behind?

hitesh nikam

Upcoming Conference

theabm
Upcoming Conferences 

HR Technology Conference & Expo 2022

hitesh nikam

The HR Technology Conference & Expo is the perfect opportunity to learn all about the newest technologies that change HR. It’s also the

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

Featured Video Play Icon
Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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