Oracle Helps Marketers Simplify the Management and Activation of Customer Data

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle today announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes. Read More

SEE MORE FEATURE NEWS

theabm.info

Tofu raises $5M seed round to put B2B Marketing on Autopilot

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

theabm.info

IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

theabm.info

Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

theabm.info

RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

See New Blogs

theabm

B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs