Oracle Helps Marketers Simplify the Management and Activation of Customer Data

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle today announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes. Read More

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Tracking the Right Numbers: ABM Metrics Every B2B Marketer Needs

ABM, or account-based marketing, has emerged as a key tactic for business-to-business (B2B) firms looking to increase revenue and high-value

Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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The Future of ABM Measurement: From Volume to Value

The evolution of account-based marketing (ABM) is reshaping how success is measured, moving the focus well beyond traditional metrics such