NetLine Unveils the First and Only Open B2B Lead Gen Marketplace

Today, NetLine Corporation pushed the world of B2B demand generation into the future by introducing an open B2B lead gen marketplace the first and only bid-based platform for acquiring B2B leads. With the open marketplace, B2B Marketers gain greater control over the ROI of their content syndication demand generation campaigns, thereby mimicking the buying behavior already trusted across programmatic, display, and search engine marketing channels. Already the #1 B2B Buyer Engagement Platform, NetLine’s introduction of open bidding effectively revolutionizes the first-party lead generation space while simultaneously offering comfort to Marketers looking to define the terms of their own success by optimizing their campaign ROI. Read More

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6sense Unveils Revolutionary AI-Powered Revenue Creation Technology

6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced

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Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs

Account-Based Marketing

Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report

The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

B2B

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those

Intent Data

RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent

The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs