How to Sell Your Executive Team on ABM

Marketers know the struggle of trying to do it all on a shoestring budget, especially post-pandemic. If you’re a marketer keen on ABM for your company, here are some tips for how to convince your executive team that it’s worth the investment. Have a clear plan – know how ABM will fit into your overarching strategy One of the most important ways to prepare to sell your executive team on ABM is to have a clear plan. You should be able to speak with confidence on how ABM will fit into your overarching marketing strategy, and how it can benefit the existing martech programs already  in use. read more…..