Accenture Acquires Yesler, Bolstering its B2B Marketing Services
The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer
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xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform
xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content
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Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences
Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences
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Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24
Today, the highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That’s the
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True Influence Marks Record Year For Growth & Revenue Milestones
True Influence, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and
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Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition
In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to
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New Outreach, Microsoft Collaboration Aims To Increase Sales Productivity
Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions
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