12 Crucial Do’s and Don’ts for B2B Influencer Marketing
Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research, 78% of marketers credit influencers
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4 Rules for Building and Scaling a Successful ABM Program
Genesys, a global provider of customer experience solutions, was an early adopter of account-based marketing — and over the last
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7 Best Practices to Create Effective Content for Your ABM Strategy
Marketing and sales teams usually have different goals when it comes to content. But in an ABM strategy, these goals
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How AI supports Account-based marketing to grow your company
Account-based tactics are gaining wider acceptance in the B2B world. According to ITSMA research, marketers are now allocating 28% of
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ICP vs. Buyer Personas- Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you
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2020 B2B Marketing Landscape: What’s Changing
Developments in AI and machine learning have allowed B2B marketers to leverage advanced marketing and advertising automation solutions, such as
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3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology and martech skill sets have matured significantly over the past decade, and that has broadened the horizons and
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