Skip to content
Wednesday, September 17, 2025
Latest:
  • ABM for Buying Committees: Aligning Content with Stakeholder Priorities
  • Optimizing ABM with Artificial Intelligence: A New Era of Marketing
  • How to Design ABM Playbooks That Drive Real Sales Impact
  • Bridging Scale and Precision: Integrating ABM With Demand Generation
  • ABM and CLV: Building Stronger Relationships for Sustainable Growth
The ABM

The ABM

AccountBaseManagement

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Clickadu

  • NEWS
    • Featured News
    • Trending News
  • EVENTS
    • Upcoming Conferences
    • Past Conferences
    • Live Webinars
    • On-Demand Webinars
  • Companies
  • RESOURCES
    • Articles
    • Videos
    • Whitepapers
    • Infographics
  • Blogs
theabm
Trending News 

Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

January 10, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness. “While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.” Read More  

See More

Articles 

ABM for Buying Committees: Aligning Content with Stakeholder Priorities

September 17, 2025September 17, 2025 Admin

In account-based marketing (ABM), one of the biggest challenges companies face is addressing the complex dynamics of B2B buying committees.

Articles 

Optimizing ABM with Artificial Intelligence: A New Era of Marketing

September 16, 2025 Admin

Artificial intelligence (AI) has become a game-changer in the field of account-based marketing (ABM), providing marketers with smarter tools to

Articles 

How to Design ABM Playbooks That Drive Real Sales Impact

September 15, 2025 Admin

Creating ABM playbooks that sales teams actually use requires a thoughtful balance between strategy and practicality. Too often, marketing develops

Articles 

Bridging Scale and Precision: Integrating ABM With Demand Generation

September 12, 2025 Admin

Integrating Account-Based Marketing (ABM) into existing demand generation frameworks has become a powerful strategy for organizations aiming to maximize their

Articles 

ABM and CLV: Building Stronger Relationships for Sustainable Growth

September 11, 2025September 11, 2025 Admin

Account-Based Marketing (ABM) and Customer Lifetime Value (CLV) are closely connected concepts that, when aligned, can create significant long-term growth

Articles 

Smarter Targeting, Faster Wins: How AI Is Transforming ABM Campaigns

September 10, 2025 Admin

Artificial Intelligence is rapidly reshaping the way Account-Based Marketing campaigns are designed, executed, and optimized. In a landscape where precision,

Articles 

Finding the Right Mix: Balancing One-to-One, One-to-Few, and One-to-Many ABM

September 9, 2025 Admin

Balancing one-to-one, one-to-few, and one-to-many ABM strategies is one of the biggest challenges and opportunities for modern B2B marketers. Each

Blogs 

ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

September 8, 2025September 8, 2025 Admin

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

Articles 

Virtual, Hybrid, and Live Events: The New Frontline of ABM Engagement

September 5, 2025September 5, 2025 Admin

Event marketing has evolved into one of the most powerful channels for Account-Based Marketing (ABM), offering businesses a dynamic way

  • ← Demandbase Recognized as a Leader on a Whopping 33 G2 Winter Grids
  • Demandbase Recognized as a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms and Scores Highest in All 3 Use Cases in 2022 Gartner® Critical Capabilities for Account-Based Marketing Platforms →

You May Also Like

theabm.info

DemandScience’s PGA TOUR Partnership and Brand Ambassador Program Connects with 50+ Million B2B Marketers in 2022

December 21, 2022 hitesh nikam
theabm

Accela Wins The Sammys’ 2022 Organization of the Year Award

July 26, 2022September 26, 2022 hitesh nikam

MRP Unveils “The Enterprise Marketers’ Guide to ABM” at #B2BMX

March 1, 2022September 26, 2022 hitesh nikam

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

Featured Video Play Icon
Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

Featured Video Play Icon
Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

Click To Unsubscribe

Useful Link

  • PRIVACY POLICY
  • COOKIES
  • TERMS OF SERVICE

Email Subscription

Loading

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin

Click To Data Request

Data Request
Copyright © 2022 The ABM.All rights reserved.
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
SIGN UP FOR NEWSLETTER NOW