Dun & Bradstreet Acquires Orb Intelligence
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today announced the acquisition of Orb Intelligence,
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Author: Admin
What Is Lead Generation in 2020
In a nutshell, lead generation refers to the process of identifying potential customers for your business’s products or services. If
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Account-Based Marketing In 5 Minutes
We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for
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Target Data: People-Based Marketing
People-based marketing enables brands to leverage their customer data for marketing execution.
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Connecting the dots in the customer journey
Customer loyalty is no longer based on price or product. Instead, their loyalty lies with companies that provide the best
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How to integrate ABM into your usual demand-gen model
Most brands which use either of these strategies don’t go for the other, and this is a solid mistake they
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Top Benefits of Adopting Account-Based Marketing
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the
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