180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers
180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business
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Author: Admin
The Future Of ABM Is RBM
As marketers are well aware, artificial intelligence emerged as a prime buzzword of 2019. While some marketing automation companies may
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Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year
Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing
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Improve Account-Based Marketing Strategies Via Social Media Channels
The focus of an account-based marketing (ABM) strategy is to create quality and valuable leads that convert fast. You would
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The 8 Commandments of Account-Based Marketin
Account-based marketing (ABM) is a tricky concept. While the practice has been around for almost a decade, it can be
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Customer Success vs Account Management: Understanding What Each Team Does
Customer success and account management share common goals: Building customer loyalty and driving growth. Still, considering customer success vs account
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Humanizing The Account-Based Marketing Experience
An effective ABM strategy must be humanistic for both the company looking to roll-out account-based marketing, as well as the
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