AccountBaseManagement
To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester today released Planning Assumptions 2021.
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Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels
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Account-based Marketing enables marketers to target large customers effectively by getting campaign communications to ALL of the decision makers for
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RollWorks, a division of NextRoll, today announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense,
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Too many leads, but not enough quality. Leads were coming in through all channels – especially digital – but they
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To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime
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Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s
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