How Do We Define Account-Based Marketing?
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a
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7 Best Practices to Create Effective Content for Your ABM Strategy
Marketing and sales teams usually have different goals when it comes to content. But in an ABM strategy, these goals
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Boost ROI with intent data and personalized multichannel marketing campaigns
Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts
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How AI supports Account-based marketing to grow your company
Account-based tactics are gaining wider acceptance in the B2B world. According to ITSMA research, marketers are now allocating 28% of
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ICP vs. Buyer Personas- Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you
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Gartner Identifies Four Ways Account-Based Marketing Can Improve B2B Personalization Execution at Scale
To overcome the complexities of personalization, B2B marketing leaders must leverage account-based marketing (ABM) to improve their ability to execute
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AdDaptive Intelligence, Inc
Founded in 2010, AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Read More Latest News
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