AdDaptive Intelligence, Inc

Founded in 2010, AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Read More  

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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5 steps to building a recession-proof ABM program  

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,