Tofu raises $5M seed round to put B2B Marketing on Autopilot
Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in venture funding. Index Ventures led the round with participation from SignalFire, Stage 2 Capital and Liquid 2 Ventures.
In today’s fiercely competitive B2B marketing landscape, revenue teams have struggled to find effective ways to reach their target customers. As the Tofu team spoke to over 100 enterprise CMOs, they found the biggest bottleneck to be lack of resources for creating personalized content, especially in this economic environment where teams are leaner than ever and are forced to do more with less.
Tofu solves this problem by allowing marketing teams to easily mass generate on-brand and personalized content for any channel. Tofu starts by creating a proprietary Playbook, or AI knowledge graph, for each customer. Tofu ingests the customer’s website and marketing/sales collateral to ensure that all generated content seamlessly aligns with their brand, messaging, and positioning. Tofu then leverages the Playbook and uses generative AI to create unlimited variations of personalized content in minutes such as emails, landing pages, blog posts, whitepapers, case studies, and an array of other content formats.
It’s a clear answer to the top needs of CMOs today – in the Boston Consulting Group’s recent survey of over 200 CMOs, 89% of organizations are already using or testing generative AI, with personalization (67% of respondents) and content creation (49%) being the top use cases of focus, which are the primary use cases the Tofu platform solves for today.
Today, Tofu is in beta with a handful of enterprise customers. Customers have realized significant ROI through hyper-personalization, where Tofu creates, manages and analyzes thousands of personalized content tailored to each individual account. They can also optimize team resources and increase content efforts by repurposing existing content, taking a fixed piece of content, and automatically creating secondary content. For example, Tofu can take content from a case study and create a blog post, email, and social media campaign to go with it.
On average, customers see an impressive 230% increase in email open rates, a 300% increase in time on page, and a 200% increase in lead generation when we compare content created by Tofu to other companies. Other personalized campaign tools.
Tofu was founded by a team of B2B marketing and AI experts. Elaine Zelby spent eight years building and leading marketing teams at Slack, Consensys, and Capriza. Eunjoon (EJ) Cho and Honglei Liu have spent decades together as product and engineering leaders at companies like Google, Facebook, Affirm, and Twitter.
“Our goal is to have customers focus on their core-messaging and strategy while Tofu puts the creation and execution of campaigns on autopilot. Tofu will bring the technological leap in AI directly into enterprise workflows and super power the next generation of GTM teams,”
“AI is a huge unlock for marketers. Reaching an audience with the right message at the right time is a Holy Grail for businesses, and Tofu is making that a reality. Tofu enables marketing teams to run more effective personalized campaigns at scale by bringing AI into the team’s workflows. We’ve been excited about EJ, Elaine and Honglei for a long time, and are thrilled to join them on the journey from Day 1.”
CEO EJ Cho Tofu.
