3 Account-Based Measurement Capabilities to Help You Succeed

June 16, 2021August 23, 2022 Admin Marketing, Sales, theabm

Marketing and sales haven’t historically had the easiest time deciding which accounts to target or how to measure engagement. Too often teams can get caught up in MQLs, which can rely on outdated methods of gathering data — like lukewarm event leads or forgotten form fills — or ideal customer profile (ICP) accounts that aren’t yet in-market to buy. read more…..

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