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  • Virtual, Hybrid, and Live Events: The New Frontline of ABM Engagement
  • AI-Powered ABM: Transforming Enterprise Personalization Strategies
  • ABM for Complex B2B Sales Cycles: Strategies That Work
  • Elevating B2B Conversations: ABM for C-Level Connections
  • Storytelling in ABM: Building Connections That Go Beyond Sales
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Articles 

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

December 8, 2020August 24, 2022 Admin Abm, Account based marketing, B2B, B2B Marketing, theabm

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research, 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

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Virtual, Hybrid, and Live Events: The New Frontline of ABM Engagement

September 5, 2025September 5, 2025 Admin

Event marketing has evolved into one of the most powerful channels for Account-Based Marketing (ABM), offering businesses a dynamic way

AI-Powered ABM: Transforming Enterprise Personalization Strategies

September 3, 2025 Admin

AI-Powered Account-Based Marketing (ABM) is fundamentally transforming enterprise personalization strategies by moving beyond broad-based targeting to a hyper-personalized, one-to-one engagement

ABM for Complex B2B Sales Cycles: Strategies That Work

September 2, 2025 Admin

Complex B2B sales cycles often involve multiple decision-makers, lengthy evaluation processes, and significant investments, making traditional marketing approaches less effective.

Elevating B2B Conversations: ABM for C-Level Connections

September 1, 2025 Admin

In today’s competitive B2B environment, building relationships with C-level executives is no longer just an advantage—it is a necessity. These

Storytelling in ABM: Building Connections That Go Beyond Sales

August 29, 2025 Admin

Account-Based Marketing (ABM) has rapidly emerged as one of the most effective approaches to engaging high-value accounts, but its success

ABM Attribution Models: Measuring What Actually Matters

August 28, 2025August 28, 2025 Admin

For B2B companies looking to precisely and pertinently target high-value accounts, account-based marketing, or ABM, has emerged as a key

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B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

August 14, 2025 Admin

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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The Gartner Magic Quadrant for ABM Platforms

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The Secret to Building Better ABM Experiences

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Fundamentals of ABM: An ITSMA

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B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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