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Latest:
  • Tofu raises $5M seed round to put B2B Marketing on Autopilot
  • Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
  • Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
  • IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
  • 5 steps to building a recession-proof ABM program  
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Featured News 

True Influence® Launches the True Influence ABM Marketing Cloud for Integrated Account-Based Digital Marketing

August 26, 2020August 25, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
True Influence the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True Influence ABM Marketing Cloud includes an integrated interface that provides real-time account-level engagement and campaign performance data, allowing users to forecast and refine campaigns for the best ROI on their sales and marketing investment. Read More

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

theabm.info

Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

theabm.info

RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

June 16, 2023 hitesh nikam

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

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theabm

B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

  • ← Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value
  • Marketing Fast-Forward: Account Based Marketing →

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JSA Partners with Industry Thought Leader Joao Marques Lima to Expand its Quality Content and Reach into the European Market

January 18, 2021August 25, 2022 Admin
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TechTarget Named a Global Leader in Account-Based Marketing in New Report from Independent Analyst Firm Research In Action

June 10, 2021August 25, 2022 Admin
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Madison Logic Receives High Rankings in Four Categories in G2 Summer 2020 Grid Report

July 22, 2020August 25, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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