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  • Turning Data into Direction: The Role of Feedback in Evolving ABM Campaigns
  • Redefining Personalization: ABM Strategies for the Privacy-First Era
  • The Power of Precision: Retargeting Strategies That Drive ABM Success
  • The Engine Behind Modern ABM: Synchronizing Data, Automation, and Relationships
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Featured News 

True Influence® Launches the True Influence ABM Marketing Cloud for Integrated Account-Based Digital Marketing

August 26, 2020August 25, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
True Influence the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True Influence ABM Marketing Cloud includes an integrated interface that provides real-time account-level engagement and campaign performance data, allowing users to forecast and refine campaigns for the best ROI on their sales and marketing investment. Read More

SEE MORE FEATURE NEWS

Turning Data into Direction: The Role of Feedback in Evolving ABM Campaigns

October 17, 2025 Admin

Feedback loops play a pivotal role in the long-term success and sustainability of any Account-Based Marketing (ABM) strategy. In a

Five Years Ahead: How ABM Will Rewrite the Rules of Engagement

October 1, 2025 Admin

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of modern B2B strategy, enabling organizations to zero in on

Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

August 8, 2025 Admin

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

See New Blogs

ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

September 8, 2025September 8, 2025 Admin

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

  • ← Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value
  • Marketing Fast-Forward: Account Based Marketing →

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Gartner Identifies Four Ways Account-Based Marketing Can Improve B2B Personalization Execution at Scale

December 3, 2020August 25, 2022 Admin
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RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

April 6, 2020December 6, 2021 Admin
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LeadAngel Releases ABM Segmentation and Targeting for Marketo

July 7, 2020August 25, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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