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  • Tracking the Right Numbers: ABM Metrics Every B2B Marketer Needs
  • The Future of ABM Measurement: From Volume to Value
  • B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions
  • ABM and Customer Retention: Creating Sustainable Growth in B2B
  • Turning Prospects into Participants: Interactive Content in ABM
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Infographics 

The Account Based Marketing Full Revenue Funnel

June 30, 2020August 24, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
The underlying principle and key differentiator of ABM is efficient and effective revenue growth, where the goal is to progress opportunities with right-fit accounts (rather than driving lead volume). As such, ABM programs can’t be measured with the traditional lead funnel. Because account based marketing emphasizes quality over quantity and touches every stage of the account lifecycle, it requires a new funnel. Read More  

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theabm

Learning about the ‘A’ in ABM

February 16, 2022August 23, 2022 hitesh nikam

Understanding your target ABM Accounts is of paramount importance for any Account Based Marketing initiative. Read More See More Learning

theabm

Infographic On Account-Based Marketing [ABM]

February 16, 2022August 23, 2022 hitesh nikam

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is

theabm

Infographic On Account-Based Marketing

July 14, 2020August 23, 2022 Admin

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is

theabm

The Account Based Marketing Full Revenue Funnel

July 8, 2020August 23, 2022 Admin

The underlying principle and key differentiator of ABM is efficient and effective revenue growth, where the goal is to progress

See New Blogs

The Future of ABM Measurement: From Volume to Value

August 18, 2025 Admin

The evolution of account-based marketing (ABM) is reshaping how success is measured, moving the focus well beyond traditional metrics such

B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

August 14, 2025 Admin

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates

August 11, 2025 Admin

Account-Based Marketing (ABM) has evolved into a precision-focused approach where every interaction with a target account matters. In this highly

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Infographic On Account-Based Marketing [ABM]

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5 Things B2B Marketers Need to Know About Intent

April 23, 2020August 24, 2022 Admin
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Account-Based Marketing Automation

February 5, 2020August 24, 2022 Admin

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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