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  • Tracking the Right Numbers: ABM Metrics Every B2B Marketer Needs
  • The Future of ABM Measurement: From Volume to Value
  • B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions
  • ABM and Customer Retention: Creating Sustainable Growth in B2B
  • Turning Prospects into Participants: Interactive Content in ABM
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Trending News 

Terminus Announces Strategic Partnership with Method Savvy

February 27, 2020September 23, 2022 Admin Abm, Account based marketing, Marketing, Terminus, theabm
Terminus is excited to announce a strategic partnership with Method Savvy, a marketing consultancy dedicated to helping ambitious leaders find better ways to grow their business and brand. “The Method Savvy Team is thrilled to formalize our partnership with Terminus,” shared Devin Kelley, VP of Client Services, Method Savvy. “This announcement is the culmination of well-aligned thinking and hard work from both teams during the last couple of years. As the B2B market continues to move to account-based, the partnership with the Terminus team and their suite of products are invaluable to our clients.” Read More

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Trending News 

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

August 9, 2023August 9, 2023 hitesh nikam

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

theabm.info
Trending News 

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

July 4, 2023 hitesh nikam

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

theabm.info
Trending News 

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

June 30, 2023 hitesh nikam

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

theabm.info
Trending News 

Basis Technologies Automates TikTok Ads Performance Reporting

June 28, 2023 hitesh nikam

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

theabm.info
Trending News 

360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

June 23, 2023 hitesh nikam

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

theabm.info
Trending News 

6sense announced its The State of B2B Revenue in the Age of Intelligence report

June 21, 2023 hitesh nikam

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The

See New Blog

Blogs 

The Future of ABM Measurement: From Volume to Value

August 18, 2025 Admin

The evolution of account-based marketing (ABM) is reshaping how success is measured, moving the focus well beyond traditional metrics such

Blogs 

B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

August 14, 2025 Admin

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

Blogs 

How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates

August 11, 2025 Admin

Account-Based Marketing (ABM) has evolved into a precision-focused approach where every interaction with a target account matters. In this highly

  • ← Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
  • Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement →

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Mediafly Adds Sales Enablement Veterans to Board of Advisors

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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