What it Really Means to be Data-Driven as B2B Social Media Manager
The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,
Read more
theabm
Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning
Read more
ScaleWith Announces the Launch of BuyWith
ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,
Read more
6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years
Read more
Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing
Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs
Read more
Signals Announces an Integration With Google Ads to Optimize Marketing Performance
The integration allows marketers to seamlessly connect their Google Ads accounts to Signals, allowing them to leverage the software’s advanced
Read more
Momentum Itsma’s Annual Abm Benchmarking Study Shows No Signs of Slow Down for Account-Based Marketing
Now in its sixth year, in partnership with the ABM Leadership Coalition, this qualitative and quantitative study builds on contributions
Read more