RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2’s Winter Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead the way in market innovation and momentum as a
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B2B technology
Stirista’s Account Based Marketing (ABM) Research Survey Finds 70% of Businesses Plan to Invest in ABM Technology in 2023
Stirista, a leader in data-driven performance marketing solutions, has published new research showing that 70% of B2B digital marketing leaders
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Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds
85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those
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New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth are Top Measures of Success for B2B Marketers
However, just 10% of B2B marketers have the resources they need to be successful in 2023, despite the optimism that
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Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors
Channel99 announced the launch of a new marketing tool that will assist B2B marketers in identifying the vendors and channels
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Key Emerging B2B Technology Trends To Support ABM in 2023
New tech platforms arise to assist in organising and implementing strategic efforts as new approaches in B2B marketing and ABM
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5 Steps To Quickly Launch An ABM Campaign
As we near the end of the fourth quarter (one of the toughest quarters B2B technology has seen in a
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