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  • Turning Insight into Impact: Elevating Your ABM Strategy Through Data-Driven Learnings
  • Designing Seamless Cross-Channel ABM Campaigns That Win High-Value Accounts
  • Five Years Ahead: How ABM Will Rewrite the Rules of Engagement
  • Orchestrating Success: How Cross-Functional Teams Create Seamless ABM Journeys
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Featured News 

Five Years Ahead: How ABM Will Rewrite the Rules of Engagement


October 1, 2025 Admin Abm, Account based marketing, Account-Based Marketing Strategy, AccountBasedMarketing, AI, Artificial intelligence, B2B, News, ROI

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of modern B2B strategy, enabling organizations to zero in on

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Articles 

Smarter ABM: How Machine Learning is Redefining Account Targeting


September 26, 2025September 26, 2025 Admin Abm, Account based marketing, AccountBasedMarketing, AI, Artificial intelligence, B2B, News, Personalization, ROI

Artificial intelligence is transforming the way businesses approach account-based marketing (ABM), with machine learning at the forefront of this evolution.

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Articles 

Artificial Intelligence as the Catalyst for Next-Generation ABM Strategies


September 23, 2025 Admin Abm, Account based marketing, Account-Based Marketing Strategy, AccountBasedMarketing, AI, Artificial intelligence, News

Artificial intelligence is playing a transformative role in account-based marketing, reshaping the way businesses identify, prioritize, and engage their most

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Articles 

Optimizing ABM with Artificial Intelligence: A New Era of Marketing


September 16, 2025 Admin Abm, Account based marketing, AccountBasedMarketing, AI, Artificial intelligence, B2B, Business to Business, News, ROI

Artificial intelligence (AI) has become a game-changer in the field of account-based marketing (ABM), providing marketers with smarter tools to

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Blogs 

Revolutionizing ABM: The Tools Transforming B2B Engagement


July 30, 2025 Admin Abm, Account based marketing, AccountBasedMarketing, AI, B2B, Marketing Technology, News

Account-Based Marketing (ABM) is experiencing a significant transformation, fueled by the introduction of new tools and innovations that are reshaping

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Featured News 

Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement


September 14, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, AI, B2B, B2B Marketing, Marketing, theabm

Mperativ, the Revenue Marketing Platform that connects marketing activities to revenue outcomes, today announced AI-powered platform features, including Marketing Pipeline

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Trending News 

Diamanti Launches 100 Percent Channel-Fulfilled Sales Model


July 2, 2021September 23, 2022 Admin Abm, Account based marketing, AI, theabm

Diamanti, the company that streamlines Kubernetes applications and data management for global enterprises, today announced that as of July 1,

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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