OptimizeRx and Demandbase Form Exclusive Account-Based-Experience (ABX) Partnership Delivering Industry’s Most Powerful ABX Solution for Life Sciences
OptimizeRx Corp. a leading provider of digital health solutions for life science companies, physicians and patients, and Demandbase, the B2B go-to-market leader, today announced an exclusive partnership to deliver the industry’s most extensive collection of point-of-care healthcare professional (HCP) digital engagement touchpoints, forming the most comprehensive account-based experience platform for life sciences.
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ABM, or account-based marketing, has emerged as a key tactic for business-to-business (B2B) firms looking to increase revenue and high-value
Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns
Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and
Tofu raises $5M seed round to put B2B Marketing on Autopilot
Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in
Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.
IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,
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The Future of ABM Measurement: From Volume to Value
The evolution of account-based marketing (ABM) is reshaping how success is measured, moving the focus well beyond traditional metrics such
