New Research Unveiled At Forrester’s B2B Summit North America Urges CMOs To Redefine Marketing’s Mandate

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The

Vanella Corporation, Inc., a leading provider of B2B demand generation and telemarketing solutions, is proud to announce a major milestone

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,