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Trending News 

Modus Reveals Enhanced Content Enablement & Buyer Engagement Features

July 11, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm
Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include:
  • Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons;
  • A presentation builder that helps users create and edit shareable custom presentations in the platform;
  • Immersive digital experiences via a secure and collaborative digital sales room microsite;
  • A Salesforce app and integration that surfaces content and resources directly in Saleforce;
  • IOS, Windows and Android compatibility;
  • Customizable dashboards that visually present data for measuring content distribution, consumption and sharing; and
  • A five-minute set-up wizard that walks administrators through the platform’s capabilities.
“Modus is changing the enablement landscape by delivering a simple yet sophisticated user experience that people actually want to use,” said Scott Olson, CTO and Co-Founder of Modus, in a statement. “Content and resources are delivered to end-users on any device via enhanced AI and smart content ribbons. Sellers can leverage our new presentation builder and enhanced digital sales room capabilities to engage and collaborate with buyers along the buying journey. Our advanced analytics offering makes it easy to derive valuable and actionable insights from the comprehensive data that is collected at each step of the process.”

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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

August 9, 2023August 9, 2023 hitesh nikam

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

July 4, 2023 hitesh nikam

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

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Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

June 30, 2023 hitesh nikam

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

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Basis Technologies Automates TikTok Ads Performance Reporting

June 28, 2023 hitesh nikam

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

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360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

June 23, 2023 hitesh nikam

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

  • ← With Groundbreaking New Consultative Program, RollWorks Helps B2B Companies Expedite Time to Value for Account-Based Marketing
  • Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings →

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Folloze Launches Folloze as a Service Tech (FaaST) Partner Program to Empower Agencies to Drive B2B Marketing Results For Their Clients

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On-Demand Webinars

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

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Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

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Companies 

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