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Wednesday, September 10, 2025
Latest:
  • Smarter Targeting, Faster Wins: How AI Is Transforming ABM Campaigns
  • Finding the Right Mix: Balancing One-to-One, One-to-Few, and One-to-Many ABM
  • ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts
  • Virtual, Hybrid, and Live Events: The New Frontline of ABM Engagement
  • AI-Powered ABM: Transforming Enterprise Personalization Strategies
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Featured News 

Madison Logic Receives High Rankings in Four Categories in G2 Summer 2020 Grid Report

July 22, 2020August 25, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, received top recognition in the G2 Summer 2020 Grid Report. Customers voted Madison Logic to be a leader and high performer in four categories and also recognized the company for easiest setup and best support. “We value rankings from the G2 report very highly. Customer reviews reflect their experience with us in the most honest way, and we’re honored when they’re willing to share positive feedback with the wider B2B community,” said Tom O’Regan, CEO, Madison Logic. “The Summer 2020 rankings tell us customers from companies in both the middle market and large enterprises get great value from our platform and that they appreciate how quick and easy we make it for them to succeed with digital ABM.” Read More

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Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

August 8, 2025 Admin

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

theabm.info

Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

See New Blogs

ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

September 8, 2025September 8, 2025 Admin

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

  • ← 5 Useful metrics for effective account prioritization
  • Terminus Introduces Engagement Hub to Power Full-Funnel ABM →

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Dialectica Launches B2B Surveys Service in the Americas to Meet Demand for Real-Time, Informed Decision Making

July 20, 2022August 25, 2022 hitesh nikam
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Missouri Startup LeadPost Launches New B2B Lead Generation Tool

September 20, 2022September 26, 2022 hitesh nikam
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Terminus Acquires GrowFlare, Transforming How Companies Leverage Data to Define Addressable Markets and Identify Ideal Customers

November 9, 2020August 25, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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