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  • Revolutionizing ABM: The Tools Transforming B2B Engagement
  • Why Intent Data Is the Secret Weapon Behind ABM Success
  • The Importance of Sales and Marketing Alignment in ABM Success
  • How Predictive Analytics Enhances ABM Targeting Strategies
  • Data Privacy in ABM: Building Trust Without Compromising Targeting
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Infographics 

Infographic On Account-Based Marketing [ABM]

February 16, 2022August 23, 2022 hitesh nikam Abm, Account based marketing
Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them. Read More

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Learning about the ‘A’ in ABM

February 16, 2022August 23, 2022 hitesh nikam

Understanding your target ABM Accounts is of paramount importance for any Account Based Marketing initiative. Read More See More Learning

theabm

Infographic On Account-Based Marketing [ABM]

February 16, 2022August 23, 2022 hitesh nikam

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is

theabm

Infographic On Account-Based Marketing

July 14, 2020August 23, 2022 Admin

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is

theabm

The Account Based Marketing Full Revenue Funnel

July 8, 2020August 23, 2022 Admin

The underlying principle and key differentiator of ABM is efficient and effective revenue growth, where the goal is to progress

See New Blogs

Revolutionizing ABM: The Tools Transforming B2B Engagement

July 30, 2025 Admin

Account-Based Marketing (ABM) is experiencing a significant transformation, fueled by the introduction of new tools and innovations that are reshaping

Why Intent Data Is the Secret Weapon Behind ABM Success

July 29, 2025 Admin

Account-Based Marketing (ABM) has become a potent tactic in the dynamic field of business-to-business (B2B) marketing for precisely and pertinently

The Importance of Sales and Marketing Alignment in ABM Success

July 28, 2025 Admin

The smooth coordination of the marketing and sales teams is essential to the success of Account-Based Marketing (ABM). In traditional

  • ← Use Intent Data to Adapt Account Strategies in a Shifting Market
  • ABM Strategy: A Guide to Effective Account-Based Marketing →

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The Account Based Marketing Full Revenue Funnel

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Account-Based Marketing Automation

February 5, 2020August 24, 2022 Admin
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The Account-Based Marketing Checklist

January 20, 2020August 24, 2022 Admin

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

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theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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