How to Prepare Your Database for Account Based Marketing

January 20, 2020August 24, 2022 Admin Abm, Account based marketing, B2B Marketing, Marketing, theabm

Account Based Marketing (ABM) is at the forefront of modern B2B marketing practices. The strategy predicates itself on the concept of targeting a set of accounts that are a great fit for your product or service and engaging them with coordinating marketing outreach campaigns and programs. Marketing efforts will often target multiple contacts inside an organization and involve engagement via email, social media, events, outbound calls, and ads. Read More

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