How is the COVID-19 pandemic affecting B2B marketing plans? In a survey, conducted from March 16 through March 21, 2020, 456 B2B marketing professionals provided details about how they expect to adjust and adapt their plans in response to the pandemic. This report presents the results and analysis of those survey responses.
SEE MORE WHITEPAPERS
ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one.
When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations
For B2B companies, a healthy funnel of high-quality leads is required to promote necessary growth within a brand. Account-based marketing,
In today’s market conditions, capturing buyer activity signals is more vital than ever to direct sales and marketing efforts to
Learn all you need to know about account-based marketing, all in one guide. Not sure where to start with ABM?
Nearly 900 professionals from companies of all sizes answered the call to share the state of account-based marketing at their