Data Innovator AnalyticsIQ Launches Connection+ to Help B2B Brands Identify Businesses & the People Leading Them :
Connection+ is the most comprehensive source of real-time B2B2C linkage data available, containing over a thousand attributes at the business, professional, and individual levels.
AnalyticsIQ has debuted Connection+, its business-to-consumer connection solution. B2B firms now have access to the most comprehensive source of B2B2C linkage data, which is particularly useful for locating tiny and microbusinesses as well as the individuals who run them, both as employees and customers.
Businesses and their decision-makers can be profiled in real-time using predictive, contextual profiles thanks to AnalyticsIQ’s two strong databases, PeopleCore and BusinessCore.
Delivered by the Connection+ solution are:
Accurate, Scalable Linkage – Connection+ has 102.7 million professionals in its database, 62 million of whom are now linked to consumer profiles.
High Match Rates: By using a superior matching process and a wider variety of potential identifying variables, Connection+ can, on average, discover 80%+ of small businesses.
Predictive Data – For more insights and improved modelling, clients can use any of AnalyticsIQ’s 1500+ distinct corporate, professional, and consumer traits.
Real-Time Identification – B2B users who have access to API capabilities can quickly identify clients and prospects in order to provide them with specialised goods, services, and experiences.
Serving small businesses successfully is especially key for many B2B organizations. As the U.S. Small Business Administration reports, 99.7% of all businesses are small businesses and the fastest growing ones are those with 50 or fewer employees. If B2B brands can meet the needs of these small companies early on, supplying everything from capital to insurance coverage to software, the long-term opportunity is a massive revenue upside.
“Marketing teams across our early adopter clients are using the Connection+ data for better targeting and cross-selling. Product leaders are launching profitable, innovative solutions that leverage real-time identification. And data science teams are creating sophisticated models that are driving significant lift in performance upwards of 40% improvement,” Curtis Marshall, SVP of Business Data Partnerships at AnalyticsIQ