B2B Sales: Overview and 9 Proven Strategies

June 16, 2021August 23, 2022 Admin B2B, Marketing, theabm

The B2B sales and marketing landscape has changed significantly in recent years. Buyers’ journeys have become more self-guided, with purchasing agents relying heavily on the internet and vendor websites to inform their purchasing decisions and waiting until late in the process to contact brands directly. Social media also now plays a much greater role in engaging buyers than it did in the past. read more…..

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