AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology service aggregators. This combination significantly increases AppDirect’s existing pool of technology advisors and further cements its position as the premier destination for advisors looking to grow and diversify their revenue streams.
Founded and led by Geoffrey Shepstone for over 30 years, TBI provides a world-class collaborative experience for technology advisors. The company has built its business and excellent reputation by prioritizing relationships with the advisors and suppliers it serves.
The combination of AppDirect and TBI will allow advisors to accelerate their growth through a rich multi-category portfolio, the ability to deliver more value-added services, and exceptional customer service. . This acquisition will provide advisors with cutting-edge digital tools to help their businesses find, buy, and manage technology.
For existing AppDirect advisors, TBI’s technical and training resources will provide them with an enhanced level of support and capabilities.
“I’m thrilled to welcome TBI into the AppDirect community. This is a crowning achievement that gives shape to the relationship-based marketplace approach we believe is the way of the future for B2B commerce,”
“By combining the power of our platform and our entire ecosystem with TBI’s approach to the advisor-business relationship, we can provide a level of service for advisors that goes well beyond what has been achieved before,”
Nicolas Desmarais, Chairman and CEO, AppDirect.
TBI Advisors will make it easier to find, buy, and manage technology solutions, and expand their portfolios, securing their future business.
“Our advisors will now have access to the world’s most diversified and largest catalog of technology solutions, making it easier for them to sell and cross-sell a much greater range of products to their customers, and drive new sources of revenue,”
“They will also be able to manage their entire business in one place. The AppDirect platform provides businesses and partners with access to identity management, data visualization, workflow and applications management solutions to help them manage all of their technology through the AppDirect Marketplace,’
Geoffrey Shepstone, President, TBI.
AppDirect and TBI were supported by key partners to facilitate this transaction. CDPQ, a global investment group and an investor in AppDirect since 2020, provided investment capital to AppDirect for this acquisition. In addition, Mesirow Investment Bank acted as the exclusive financial advisor and Vedder Price acted as the legal advisor to TBI in this transaction.