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Wednesday, August 20, 2025
Latest:
  • Tracking the Right Numbers: ABM Metrics Every B2B Marketer Needs
  • The Future of ABM Measurement: From Volume to Value
  • B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions
  • ABM and Customer Retention: Creating Sustainable Growth in B2B
  • Turning Prospects into Participants: Interactive Content in ABM
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Articles 

ABM Made Simple with Orchestration Canvas

June 10, 2021August 23, 2022 Admin Abm, Account based marketing, theabm
What is Orchestration Canvas? Orchestration Canvas is the first visual ABM campaign builder, transforming the way marketers create multi-channel and multi-step campaigns. Marketers can now orchestrate campaigns under one UI, and within a single ‘drag and drop’ visual interface. Whether a marketer or salesperson, Orchestration Canvas makes setting up your next ABM campaign and measuring results more user-friendly. read more…..

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ABM and Customer Retention: Creating Sustainable Growth in B2B

August 13, 2025 Admin

Account-Based Marketing (ABM) has evolved into a powerful strategy for driving sustainable growth in B2B markets, particularly when it is

Turning Prospects into Participants: Interactive Content in ABM

August 12, 2025 Admin

Interactive content is becoming a game-changer for boosting engagement in Account-Based Marketing (ABM) funnels. In a landscape where decision-makers are

How Predictive Analytics Enhances ABM Targeting Strategies

July 25, 2025 Admin

Predictive analytics is transforming the way Account-Based Marketing (ABM) strategies are developed and executed. It brings a data-driven edge to

How AI Is Reshaping Personalization in Account-Based Marketing (ABM)

July 22, 2025 Admin

Artificial Intelligence (AI) is significantly transforming the landscape of Account-Based Marketing (ABM), especially in the area of personalization. Traditionally, personalization

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The Future of ABM Measurement: From Volume to Value

August 18, 2025 Admin

The evolution of account-based marketing (ABM) is reshaping how success is measured, moving the focus well beyond traditional metrics such

B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

August 14, 2025 Admin

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

How AI Chatbots and Virtual Assistants Enhance ABM Conversion Rates

August 11, 2025 Admin

Account-Based Marketing (ABM) has evolved into a precision-focused approach where every interaction with a target account matters. In this highly

  • ← How to report on your ABM campaigns—The ABM Reporting Template
  • TechTarget Named a Global Leader in Account-Based Marketing in New Report from Independent Analyst Firm Research In Action →

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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The Gartner Magic Quadrant for ABM Platforms

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The Secret to Building Better ABM Experiences

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Fundamentals of ABM: An ITSMA

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B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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