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Featured News 

Postal.io Raises $9 Million Series A Led by Mayfield

May 5, 2020August 25, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
Postal.io, a leading sales and marketing engagement platform, today announced that it has closed a $9 million Series A funding round led by Mayfield, the venture capital firm with a 50-year history of people-first investing. Postal helps scale direct mail workflows for sales and marketing, empowering companies to cut through online marketing clutter while improving offline conversion rates with automated direct mail, corporate gifting and charitable giving. In today’s era of coronavirus-driven, around-the-clock remote work, creating authentic human connections has become more important than ever, and Postal helps B2B companies find a way to “press palms” with customers in the absence of traditional physical sales calls, meetings and events. Read More

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Turning Data into Direction: The Role of Feedback in Evolving ABM Campaigns

October 17, 2025 Admin

Feedback loops play a pivotal role in the long-term success and sustainability of any Account-Based Marketing (ABM) strategy. In a

Five Years Ahead: How ABM Will Rewrite the Rules of Engagement

October 1, 2025 Admin

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of modern B2B strategy, enabling organizations to zero in on

Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns

August 8, 2025 Admin

Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts

September 8, 2025September 8, 2025 Admin

Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of

B2B Social Selling with ABM: How LinkedIn and X Are Driving Conversions

August 14, 2025 Admin

B2B social selling has become a vital component of modern account-based marketing (ABM), with platforms like LinkedIn and X (formerly

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Aurora Mobile’s Subsidiary SendCloud Partners with Moka to Help HR SaaAurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Moka, a leading HR SaaS provider in China. Leveraging its cutting-edge email technology, SendCloud will provide Moka with high-efficiency email services, helping it optimize customer reach. This partnership is another validation of the industry-wide acclaim and trust that SendCloud commands for the high-quality services it offers to SaaS companies. Since its establishment in 2015, Moka has been growing very fast and is committed to empowering enterprises with data-driven intelligent HR SaaS solutions leveraging its strong technology and services. Moka has received investments from a number of renowned institutional investors such as GGV Capital, Jinsha River Venture, Hillhouse Capital, Xianghe Capital, Blue Lake Capital, and Tiger Global Fund. In November 2021, Moka raised US$100 million in Series C financing. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.S Provider Optimize Customer Reach

August 26, 2022September 14, 2022 hitesh nikam
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True Influence® Launches the True Influence ABM Marketing Cloud for Integrated Account-Based Digital Marketing

August 26, 2020August 25, 2022 Admin
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Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

February 19, 2020August 26, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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